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Stephen Hamilton
by on January 11, 2021

YouTube is the second-largest search engine in the world. It is crucial for you to optimise your videos with the right tags or keywords just as much it is important for blog posts and websites. Irrespective of how engaging your video is, YouTube works on its unique algorithm. In order to optimise your videos and make them rank higher on searches, the best approach is to leverage tags. But make sure you do not spend hours and hours researching tags. Get in touch with any of the digital marketing companies in South Africa and find out how they can help you. (Information source: https://macrocosm.co.za/)

So, what are these tags?

YouTube tags are nothing but words and phrases that are used to best describe your video. They help your audiences understand more about your content through context.

Now, how are these tags added and how are they determined?

1. Make your first tag your keyword

The first few tags receive the most attention from YouTube and they are used to influence its search results and ranks, specifically the first tag. This is why it is your duty to make sure that the first tag is the right and the exact keyword you desire to target. There are two simple steps you can follow to come up with the perfect primary or first keywords. Firstly, wrack your brain for words and phrases that directly describe or relate to the video. Finally, select the most popular of the keywords you just came up with by searching on no other platform but YouTube itself.

2. Add relevant keywords from top-ranking videos and keywords with high search volumes

Always keep an eye out for most commonly and popularly searched keywords relevant to your video. For example, if your video shows cooking and shares recipes, search for similar videos. The top-ranking videos in that category will give you an idea of what is the highest searched, relevant and trending keyword that you can incorporate in your tags.

3. Specific keywords for other tags

Just because YouTube accounts for the first few tags for its search results does not mean you do not pay attention to the other tags. The other tags must be specific keywords that describe the distinct elements or topics present or talked about in your video. Using such specific and relevant keywords will help YouTube to categorise your video under a specific category. You must avoid getting lost in order to rank high.

4. Structure your keywords

This is probably the most important step that determines the higher ranking of your video. You already know that you must add your primary target keyword in your tags section as your first tag, since YouTube accounts less for the tags that come later. In addition to that, you must add the target keyword in two more important locations. One of them is the video’s description where you should use the primary target keyword at least once. The other location is the title of the video where it is smart to use most, if not all, of the keywords from the tags section.

Whether you are a YouTuber or a business, everyone has the same basic aim and that is to rank higher in order to reach the greatest number of people for views or growth. Get in touch with the reputed companies and obtain all the guidance and advice you need.

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