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John Driver
by on May 26, 2021
42 views

Digital marketing has indeed changed the landscape of world marketing. One of the elements of digital marketing is Search Engine Optimisation. When a business owner or entrepreneur gets this right, they can see an increase in website traffic, brand awareness, and ultimately, revenue. This forms the backbone of stronger growth and increased sales opportunities.

The modern business landscape is such that every business needs an online strategy for brand awareness. If an entrepreneur hesitates and decides not to follow through on this, they will soon find that their competitors are taking over, especially in the case of B2B and B2C companies. In a country like South Africa, where the economy is slowly growing, small entrepreneurs need whatever resources they can get to be on a level playing field with large competitors. This is why SEO agencies in Cape Town are focusing more and more on small scale businesses and entrepreneurs who are time-strapped. There are four aspects of SEO that are particularly useful for time-strapped entrepreneurs.

Content marketing strategy

SEO agencies always focus on a well-crafted content marketing strategy that focuses mainly on writing blog posts based on specific keywords. This is done to inform and engage your target audience. Your brand's website will be transformed into something that both readers as well as search engine crawlers can navigate. This influences how high a site’s ranking will be in search engine results.

Copywriting

People tend to bounce from your site soon after landing on a page if your pages are confusing or contain uninformative material. Readers are more likely to read the whole site if it contains relevant, well-laid out, and informative content that makes compelling arguments. This automatically increases the average time a user spends on the site. The average time of people spending their time on the top-ranked pages is more than 3 minutes. Thus, it is crucial to write quality copy that can hold a reader’s attention.

Linkbuilding

Search engine crawlers consider the number of internal links which link existing content within the site as an important determinant of a site’s quality. A good SEO agency will help their client’s website to get links from high authority sites to bolster its quality.

Local SEO

Local SEO strategies involve all the components above but on a much more local level.  Such strategies focus on the brand’s immediate surroundings and market environment.  This includes blog posts covering local topics, such as links from popular local newspapers and related news.

Contrary to what the situation was five or six years ago, small businesses with a local customer base still have to possess online visibility. The nature of potential customers has changed as they no longer stumble across a product they like or a service they need by simply strolling down the main street. Instead, the majority of today’s potential customers use their phone or computer to find what they need. This makes it essential for small entrepreneurs to invest in SEO strategies that will improve their organic search results, which account for half of all web traffic for B2C and B2B companies. 

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